This project was an exercise in targeted marketing towards specific demographics. With the fictional business, Vitality Gym, I was tasked with creating trifolds for three demographics of gym-goers at Vitality. Senior Citizens, Gym Beginners, and Gym Experts. After thorough research on the pain points and goals of each demographic, I began crafting these trifolds along with an overarching brand to house them. 

Utilizing Adobe Illustrator for logo ideation and design, Adobe Photoshop for image manipulation, and Adobe InDesign for layout and production, my computer was left fizzling once I had turned my files in. In addition to these trifolds, enjoy Vitality Gym’s business card and water bottle merchandise- both mocked up in Photoshop.