LUCAS QUINTEROS Online Portfolio

tachyon

northern michigan university

As part of an exercise in branding, I was tasked with creating two different brand identities for a single company. Choosing space tourism, I decided to pull from two different aspects of interplanetary travel- luxury and adventure. 

Luxurious sleek chrome is the branding direction featured below. Once this direction was realized, I mocked up what a possible futuristic in-flight tv would look like. This includes entertainment options, necessary signage such as no smoking and seatbelts, and a call button. In this hypothetical future, each of these screens would have a tactile function to allow for braille to be read off the screen. 

Utilizing Adobe Illustrator for the icon sets and logos, Adobe Photoshop for the logotypes, and Figma for the final screens, this spectrum of software allowed me to create a distinct and memorable brand. Tachyon.  

custom icon set