Flux Experimental Fine Dining is an exploration in the creation of brand style guides, particularly for a fictional brand such as this: A dining experience that changes themes by the month. How can you pin something down that’s always changing? This is the question I answer with my branding proposal for Flux. 

Creating an extensive brand style guide for Flux was a task, including rules and regulations with type and logo, product mockups, product photography, and many more features. These were created in tandem use with both Adobe InDesign and Adobe Photoshop. The logo, however, was crafted through Adobe Illustrator and processed through each of the aforementioned softwares. As the cherry on top, I combined all my branding elements in Adobe AfterEffects to create a mock advertisement, perfect for TV and social media.